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Mladá Boleslav, 19 December, 2011 – International megastar DJ and producer Tiësto will help kickoff the launch of the new ŠKODA small car Citigo with an exclusive music video and downloadable remix.

The video for Tiësto's recent track "What Can We Do (A Deeper Love)" can be seen exclusively on the ŠKODA Facebook page (www.facebook.com/Skoda) starting December 19th, 2011.

A remix by Third Party of the same song will made available for free download on December 21st, also hosted on the ŠKODA Facebook page (www.facebook.com/Skoda).

The music video and free download are part of a unique collaboration between Tiësto and ŠKODA which started earlier this year at the ŠKODA World Dealer Conference in Prague, where he gave an amazing performance to approximately 5,000 of ŠKODA's trading partners from all over the world.

ŠKODA's partnership with Tiësto, widely regarded as the greatest DJ of all time, is aimed to engage young target groups for ŠKODA and the new Citigo. With its seventh model series, the brand is represented in the growing segment of superminis for the first time. "The Citigo represents ŠKODA's entry into a new segment for the company and wants to capture new customers. In order to achieve this goal, we need to find new ways for our communication as well. Therefore, the partnership with Tiësto is a perfect match," says Jürgen Stackmann, the ŠKODA board member for Sales and Marketing. "The Citigo is an attractive, fresh small car that fulfils the highest standards regarding quality and safety. This car fits the times and is a perfect match for the Facebook generation, who we want to address directly through this partnership," according to Stackmann. ŠKODA's Facebook page is off to a rapid start, capturing over 100,000 since its launch only a few weeks ago.

The Citigo is one of the pillars of the ŠKODA Growth Strategy 2018 and, for the first time, opens up the supermini car segment for the brand. With a length of 3.56 meters, a width of 1.64 meters, and a height of 1.48 meters, it is among the most compact superminis on the market, providing space for four persons and luggage. At the beginning of November, the vehicle celebrated its premiere in the Czech Republic.

Moreover, the small car received the highest rating of 5 stars in the Euro NCAP Crash Test by the European consumer protection organization Euro NCAP due to its outstanding safety equipment. The Citigo has also been received well by customers: In the first four sales weeks alone, more than 1,000 orders were placed for the car. In the coming year, the Citigo will be introduced in other European markets. Besides the three-door version, the vehicle will then be available in a five-door version as well.

About Tiësto:

Tiësto was voted 'The Greatest DJ Of All Time' by Mixmag in 2011 and widely regarded as the world's biggest DJ/Producer. The Grammy nominated artist has worked with global superstars such as Kanye West, Sigur Ros, Yeah Yeah Yeahs and Coldplay. His Kaleidoscope World Tour spanned more than 175 dates across six continents in 15 months playing to over 1,000,000 fans. Tiësto was nominated for two 2010 Billboard Touring Awards, was listed in Billboard's Top 25 biggest grossing global touring acts of 2010 and recently topped the 10 million fan mark on Facebook.

In 2011, Tiësto was busier than ever with endeavors including the launch of his monthly residency at The Joint in the Hard Rock Hotel & Casino; the release of his highly anticipated "Club Life - Volume One Las Vegas" mix album and tour; brand new hit singles including "Zero76" and "Maximal Crazy" (both released on his Musical Freedom record label); the ground breaking "Club Life College Invasion Tour" which saw Tiësto embark on a two-week tour of college campuses across the United States. The tour culminated with a sold out event at the Home Depot Center in Los Angeles, which saw Tiësto perform before a record breaking audience of 26,000 fans, marking it the largest ever, single headline DJ show in US history. Tiësto ended the year on a high, launching his own fashion clothing line - CLVB LIFE, announcing his own Club Life channel on Sirius XM in the US, at the same time as playing at the Mission: Impossible Ghost Protocol premier in Rio which was broadcast to millions of people around the world and remixing the famous theme tune.

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