18. 06. 2014
Kategorie: Společnost
Mladá Boleslav, 18 June 2014 – ŠKODA's model campaign continues through the expansion of the brand's range of bicycles –ŠKODA's 2014 bicycle range now has three new additions. The selection ranges from junior bikes, mountain bikes and trekking bikes to an electric bike. The new additions to this year's collection include two 27.5-inch mountain bikes and the 'Lady' mountain bike, especially designed for women.
"ŠKODA has a long-standing tradition in two-wheel mobility," says Werner Eichhorn, ŠKODA Board Member for Sales and Marketing. "The history of the company began 119 years ago with the construction of the first bicycles. Our latest bike collection is the most extensive that ŠKODA has ever offered." The current range combines the most advanced bicycle technology with the slickest designs.
Two high-tech racing bikes form the pinnacle of ŠKODA's new bicycle range. The top model, the 'ŠKODA Road Elite' weighs in at only 7.9 kg. The frame and forks are made of carbon, incorporating Shimano Ultegra components. The racing bike 'ŠKODA Road' with an aluminium frame, carbon forks and components from the Shimano-105 line is also extremely light, coming in at 8.5 kg.
The Czech brand's range of mountain bikes has grown from three to seven models. The top model is still the 11.7kg, lightweight 'ŠKODA MTB 29 Elite' model with a carbon frame and Shimano XT & SLX components. The 'ŠKODA MTB 27 Elite' is a brand new addition to the range, weighing in at only 10.5 kg, and also featuring a carbon frame with Shimano elements. The 'ŠKODA MTB 29+' stands out with its aluminium frame and weighs in at 13.2 kg. Using the same technology, but featuring 27-inch wheels, the 11.4 kg 'ŠKODA MTB 27+' is now available for the first time.
For cyclists who are not looking to ride over rough terrain, but still love the look and feel of a cutting-edge mountain bike, there are the 'ŠKODA MTB 29' and 'ŠKODA MTB 27' models. The wheels feature aluminium frames, front fork suspension, Shimano Acera, Alivio and Deore components and a 27 gears. This is also the first season ŠKODA has brought out a mountain bike specifically designed for women – the 'ŠKODA MTB Lady'. Its fantastic design and custom frame shape really set this bike apart. The technology and other features are identical to the 'ŠKODA MTB 27'.
After its premiere last year, the electric bike 'Green E Line' is also part of this season's ŠKODA collection. The 21.7 kg lightweight model is constructed as a 'Pedelec' (pedal electric cycle). With this type of E-Bike, the motor is engaged, providing peddling assistance when you step on the pedal. Depending on the setting, the motor will add an additional 35, 75, 150 or 300 percent to the force you exert on the pedal. For licencing and insurance purposes, the motor will support a maximum speed of 25 km/h.
The brand's BionX E-Motor, integrated into the rear wheel hub provides 250 W, with a range of up to 105 km. The battery will last up to four hours – the powertrain is equipped with recuperation technology, saving the energy expended when breaking or rolling and transferring it back to the motor. The battery mounted into the frame weighs a mere 2.6 kg. In just a few simple steps, the E-Bike can be converted into a normal trekking bike by exchanging the rear wheel. The battery is easily removed.
The trekking bike 'ŠKODA Cross' is a versatile crossover model. With its fresh design, solid technology and weighing in at 13.5kg, the model is at home both on roads and forest trails alike. The new bicycle collection is rounded off with three fantastic kids' and junior bikes. The junior range consists of the 'ŠKODA Racing 24' and the 'ŠKODA Racing 20' with smaller frame sizes and wheels of 24-inch and 20-inch respectively. For the youngest cyclists, there is also the children's bike 'ŠKODA Kid'.
In addition to the wide selection of bicycles, the new ŠKODA collection offers a broad range of cycling gear for adults and children, including jerseys, shorts, gloves and helmets, as well as other handy cycling accessories, such as water bottles and sunglasses.
This current range reconfirms the brand's close relationship to cycling: ŠKODA's success story began 119 years ago with the construction of bicycles at the company headquarters in Mladá Boleslav. The bicycle mechanic Václav Laurin and bookshop keeper Václav Klement founded a factory for the production of bicycles under the name Laurin & Klement (L&K). The first bikes bore the name 'Slavia'. Motorbikes were manufactured from 1899, and in 1905, the first automobile left the factory – the 'Voiturette A'. L&K merged with ŠKODA in 1925. The brand's 'Superior' models serve as the basis for the current ŠKODA bicycle range.
The company's strong attachment with cycling can been seen today through the broad and diverse sponsorship of renowned cycling races. An excellent example of this is through sponsoring the world's most famous cycling event – the Tour de France, which ŠKODA has supported for the past 10 years. The Czech manufacturer has been the Tour de France official partner, official vehicle partner and white-jersey sponsor since 2004. In early March, ŠKODA extended their commitment to the Tour de France for another five years to 2018. This renewal of the sponsorship deal also includes supporting the Tour of Spain ('La Vuelta') and eight other international races.
Alongside major professional races, ŠKODA also makes a significant contribution to the world of cycling. This is the sixth year that ŠKODA will be supporting the world's largest mountain bike series 'Bike for Life' (in Czech, Kolo pro život) as the main sponsor. The mountain bike series, which takes place annually in the Czech home market, attracts both professional and amateur cyclists alike, and has a turnout of many thousands of people every year. In Germany, the brand supports the eponymous ŠKODA Velodrom in Cologne, the ŠKODA Velotour in Frankfurt, the ŠKODA Velorace Dresden, as well as being the vehicle partner of the Garmin Velothon Berlin, the Vattenfall Cyclassics in Hamburg and the Sparkassen Münsterland Giro. ŠKODA is also an official partner of 'Ride London' in the UK.
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