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Mladá Boleslav/Minsk, 9 May 2014 – ŠKODA will be showing a true model powerplay at the 78th IIHF Ice Hockey World Championship. A total of 46 ŠKODA vehicles are to serve as the exclusive World Championship fleet. In addition, the company will be ever present with a variety of activities during the championships. ŠKODA is the official main sponsor of the IIHF Ice Hockey World Championships for the 22nd time, taking place this year from 9 to 25 May in Minsk, Belarus.

ŠKODA has supported the IIHF Ice Hockey World Championships since 1992, and has been their main sponsor since 1993. This is the longest main sponsorship in the history of sport world championships – an official Guinness World Record. From the very beginning, a key element of the support have been the exclusive features of the official vehicle fleet. This year, 46 ŠKODA vehicles will be there: 38 ŠKODA Octavias and 8 ŠKODA Superbs.

Being the main sponsor and through the associated activities surrounding the World Championships, ŠKODA will reach an audience of millions. 800 million Ice Hockey fans will be watching the World Championship on the TV or online. This is a long-term commitment for ŠKODA, and the contract was renewed two years ago until 2017.

The 46 ŠKODA vehicles will primarily be used to transport passengers between World Championship arenas, airports, hotels and other destinations in Minsk. All vehicles are painted silver and carry the official World Championship design.

In addition to providing the official World Championship fleet, ŠKODA will be flying the flag high with a number of other activities. 14 other ŠKODA vehicles will be presented in the stadiums and at other prominent locations. The ŠKODA Octavia RS and the ŠKODA Rapid Spaceback can be seen at the Minsk Arena and Cizovka Arena, and ice hockey fans arriving at Minks Airport will be able to see the ŠKODA Superb 'Elegance'.

Furthermore, the Czech manufacturer will be visible on the ice and boards at all times in the stadium and on the screens thanks to prominent placement of the ŠKODA logo. The large ŠKODA Logo in the centre circle has long been a hallmark of the IIHF-World Championship. The logo also appears on four teams' jerseys and helmets (Czech Republic, Slovakia, USA and Norway).

A special app has been exclusively designed for the world championship – the '2014 IIHF World Championship App powered by ŠKODA', providing all the information about the World Championship for free directly to ice hockey fans' smartphones and tablet devices.

Every year ŠKODA provides the organisers with 40 to 50 cars. Over the last 22 years, the fleets have covered around 5.5 million kilometres during their official use at the championships, and in that time, not a single car has broken down. The ŠKODA fleet covers an average of 250,000 km during each world championship.

Dates and facts on ŠKODA's main sponsorship of the IIHF Ice Hockey World Championship:

Longest main sponsorship in the history of sport world championships
ŠKODA has been the official main sponsor of the IIHF Ice Hockey World Championships for the past 22 years, making this the longest uninterrupted main sponsorship in the history of sport world championships and is even recognised as such by the GUINNESS WORLD RECORDS.

Long-term commitment
The sponsorship contract, running since the 1993 IIHF World Championship in Germany, was extended to 2017 two years ago.

Promoting ice hockey at all levels
ŠKODA has been actively involved in promoting ice hockey since the company's strategic commitment to the sport began 22 years ago. The Czech carmaker working in close partnership with the IIHF World Federation at the Ice Hockey World Championships is just one example.   ŠKODA also provides support to national hockey associations and leagues.

Innovative sponsorship
During the 20-year main sponsorship, ŠKODA has repeatedly presented ideas and expertise in innovative and optimized advertising, which have since become industry standard in many hockey arenas today. Exclusive under-ice adverts in the centre circle, textile inlays, using distilled water on ice surfaces and presenting vehicles on the ice rink are all measures that were first implemented in partnership with ŠKODA at IIHF Ice Hockey World Championships.

ŠKODA World Championship fleet 137 times around the globe without breaking down
40 to 50 ŠKODA vehicles are deployed to take officials and guests wherever they need to go at every IIHF Ice Hockey world championships.  The ŠKODA World Championship fleets have driven a total of 5.5 million kilometres over the past 22 years – the equivalent of 137 times around the globe. Never during this time has a single journey been interrupted due to technical issues with any ŠKODA vehicle.

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