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40 Škoda cars as the official IIHF fleet – Škoda Auto with extensive presence at the World Championship locations – Service and Škoda Press Corner for the media

Škoda Auto is again the Official Main Sponsor of this year's IIHF World Championship, which will take place in Germany from May 7-23, 2010. This will be the 18th time the car maker will occupy this role at the International Ice Hockey Federation (IIHF) World Championships. The engagement represents the longest main sponsorship of any world sports championship, and was even officially recognized as a world record by GUINNESS WORLD RECORDSTM in 2007. This year as well, when the matches will be played at the LANXESS Arena in Cologne and the SAP ARENA in Mannheim as well as one opening game at the VELTINS-Arena in Gelsenkirchen, Škoda Auto and its extensive presence at the venues is a prominent partner of the 2010 IIHF World Championship.

The Czech business will present itself, for example, with indoor and outdoor promotions, in-ice and dasher board advertisements, as well as two cars that will be on display behind the boards and in television camera shots at each stadium. In addition, Škoda Auto is the long-term partner of the Czech and Slovak national teams – the Škoda logo will be emblazoned on each player's helmet and shirt. This year the national teams from Norway, Denmark and Italy will also skate out as Škoda teams. Giveaways will be distributed to ice hockey fans from around the world.

For media representatives reporting to the entire world from the German stadiums, a "Škoda Press Corner" will be set up in the press centre. Reports will be made available and opportunities created to exchange ideas and contacts. To match the theme, visitors can take breaks by playing table hockey here.

This year as well, Škoda Auto will supply the official vehicles for the 2010 IIHF World Championship. The 40-car fleet is composed of Yeti, Octavia Estate, Superb and Superb Estate cars. The white cars which Škoda Auto is providing to support the World Championship organization committee will be turned over in April 2010 as part of the Auto Mobil International (AMI) trade fair, and will be used to transfer officials and VIP guests during the tournament. With their uniform appearance featuring the logo of the 2010 IIHF World Championship, the Škoda brand, the "Škoda Team" lettering and World Championship flags for the car doors, they will be a head-turner in everyday traffic at the venues.

Jaroslav Černý, the spokesperson from Škoda Auto, looks forward to the IIHF World Championship. "The 2010 IIHF World Championship is the pinnacle sports event of the year, making it an ideal platform for us to acquaint the international public with our cars. Ice hockey represents dynamics, passion, attractiveness and intelligent solutions. In this 18th year as the main sponsor, it is precisely these qualities that have uninterruptedly stood for the values that we connect to our brand and our products," says Jaroslav Černý. "It is an honour for us to present our cars at the sporting event of the year in Germany – and we are particularly proud, of course, that we can be there in Gelsenkirchen when ice hockey fans from around the world will take part in a world record attempt of this size."

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